Website checklist

Use this checklist before you redesign your site.

Walk through your site with these questions in mind. They cover clarity, mobile usability, trust, local search, lead paths, and the technical basics that quietly hold good businesses back.

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You do not need a perfect score on every item. Use this list to spot what may be slowing your site down today—and what is worth fixing first.

First impression and messaging

When someone lands on your site, they should quickly understand what you do, who you help, and why they can trust you.

Can a new visitor tell what you offer from the headline alone?
Does the first screen make your main service or product obvious?
Are your calls to action easy to spot on a phone?
Can people contact you or request a quote without hunting around?
Does the site look current—hours, offers, and seasonal details included?

Mobile experience

Most of your customers browse on their phones first. Your site should feel easy there.

Is the text easy to read without zooming?
Are buttons and phone links easy to tap?
Do images load quickly without pushing the important content too far down?
Are your forms short enough to finish on a phone?
Is the menu simple enough that people can find what they need?

Trust and proof

People compare options fast. Credibility should show up right where they are deciding.

Do you show real photos, reviews, or examples near your main offer?
Are your hours, location, and service area accurate?
Does your About page help people understand who they are hiring?
Can visitors find privacy and business details when they need them?
Have you cleaned up broken links, placeholder text, and outdated pages?

SEO and local discovery

Local customers need to find you in search and understand your pages once they arrive.

Does each important page have a clear title and description?
Are your headings organized in a way that makes sense—not just big bold text?
Do your service pages mention the areas you actually serve?
Do related pages link to each other in a natural way?
Do your images include helpful descriptions where it matters?

Calls, forms, and next steps

A strong site makes the next step obvious—whether that is a call, form, booking, or quote.

Is there one clear main action on each important page?
Do your forms ask for enough detail without feeling like homework?
Do forms and booking tools actually work after someone submits?
If you run ads or campaigns, can you tell what is working?
Do your important pages load cleanly without broken layouts or embeds?

Technical basics

Small technical problems quietly hurt trust, speed, and search performance.

Does your site load securely with the padlock showing in the browser?
Do your main pages load normally—not broken links or surprise redirects?
If you changed URLs recently, do old links still send people to the right place?
Have you removed spam, unused plugins, or tools you no longer need?
Do you know who manages your domain, hosting, and backups?

Next step

Want help turning this into a plan?

Run the AI Website Snapshot for a quick read on your current site, or send us a note and we will help you figure out the smartest next step.

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